All of these changes have caused us to think about DCAF as an organization and how we fit into the broader reproductive freedom movement. It’s been a healthy process. It’s helped us to better articulate who we are and how we can best do our work. And we’re excited to finally be able to share it all with you!
While going through the rebranding process for our new logo, and then for our website, we were asked to think about and describe DCAF. Words like “caring,” “trusted,” and “unapologetic” came up. We needed something to reflect who we are and convey that in the best way possible. Furthermore, it needed to work across multiple platforms: our websites, our social media channels, and in print. Above all, we needed something that would speak to patients as well as supporters. And it needed to be inclusive.
Once we nailed that down, we were able to incorporate it into our website redesign. How we access the Internet has a changed a lot since the last time we updated our site and it was time to invest in what is essentially our only permanently, public-facing entity. Our new site not only looks great, it’s completely responsive. More and more, we’re accessing information through phones and tablets as well as desktops, and this site works well on all devices.
Much like the versatility of our new website, our new board is growing and able to help DCAF better meet the needs of our community. We know the phones will continue to ring, especially in such a hostile, anti-choice climate. We have brought on new people to help us address these challenges while also taking advantage of opportunities to partner with other organizations, access new funding streams and do our work smarter and more efficiently.
Among these new members is our president, Kersha Deibel. While it was hard saying goodbye to our former head Val Vilott, Kersha has stepped into the role gracefully and confidently and we couldn’t be happier with her leadership and vision. She brings a wealth of experience with her, including work at various Planned Parenthood clinics. Kersha also been doing reproductive justice work and training other activists for years. We are fortunate to have her at the helm.
So that’s what’s changed. Here’s what hasn’t. We are still committed to each and every person who calls us, without judgment. Our patients remain our number one priority. We have always and will continue to help them to the best of our ability. We don’t ask anyone to verify how much money they have or what they did “wrong” to wind up on the phone with us. That’s never been what we’re about and it never will be. We treat our patients with respect and with the understanding that their lives are just as valid as anyone else’s, and just as deserving of assistance.
We will continue to carry out our work as a reproductive justice organization, one that is intersectional and inclusive. We recognize that there is no one experience of being a woman, and further that the voices of women of color have for too long been sidelined if not outright ignored. Beyond that, we recognize that it isn’t just cisgender women who may need us. As such, we are committed to respecting the identities of everyone who calls.
We hope you like the new look and that you will continue to support us in our mission to make choice a reality for everyone.
P.S. And a big shout out to Workhorse for the logo and branding work, and to Nate Mow and Jeff Eoff for the website redesign! Your work, talent and commitment has not gone unnoticed, and you’ve made us look great! Thank you!